Experience and Expertise
We advise Entrepreneurs with proven tactics supported by success.
E T Friedman Consulting is the premier choice for entrepreneurs seeking a trusted holistic business advisor. Our consultancy prides itself on tailoring business, marketing, and growth strategies that align with your unique business goals. Whether you’re a startup or an established enterprise, E T Friedman Consulting brings a wealth of knowledge, industry insights, and a personalized approach to ensure your venture thrives in today’s competitive market. Partner with us to unlock your business’s full potential and pave the way for lasting success.
Why “Holistic” Advisory?
A holistic business advisory distinguishes itself from traditional business consultancies by embracing a comprehensive approach that considers the interconnectedness of various business functions and the importance of aligning them towards a unified goal. The term “holistic” refers to dealing with or treating the whole of something or someone and not just a part. This philosophy is particularly beneficial in the realm of business advisement, where our diverse background in enterprise IT, software development, digital media production, web development, social media advertising, and business administration provides a unique value addition to our clients. Unlike most business advisors who may specialize in one area or have a general business foundation, our holistic approach leverages a broad spectrum of expertise to deliver solutions that are not only innovative but also synergistic, ensuring that all aspects of the business are unified and optimized for success. This multi-disciplinary perspective enables us to offer strategic insights that cater to the complex needs of modern businesses in a dynamic marketplace.
Elliott T. Friedman
Founder, Principal Advisor
Elliott Friedman is the founder and principal advisor of E T Friedman Consulting, a holistic business advisory with a mission to assist entrepreneurs and established businesses with multidisciplinary strategies designed to increase visibility, organize & streamline operations, and realize economic goals.
Elliott is an entrepreneur at heart. He has founded and co-founded several businesses, achieving success through experience and innovation. As a seasoned consultant, he has advised companies across various industries.
From startups to established enterprises, Elliott has played a pivotal role in driving efficiency and innovation that resulted in success for his clients.
In addition to his consulting work, Elliott served as the Chief Technology Officer (CTO) of an EdTech company, contributing significantly to its successful acquisition in 2024. Prior to that, he held the position of Director of Information Technology for a private medical practice, where he orchestrated transformational initiatives during a period of substantial growth. With extensive experience in digital media production and web development, Elliott combines technical expertise and strategic vision.
Our Process
Writing a Business Plan
The importance of a well-developed, written business plan cannot be overstated. This will be the document by which you will memorialize and reference your strategies, mission, goals, and financial expectations. Everything downstream will be informed by the fundamentals contained in this framework.
Organizing Business Assets
Knowing where everything is and how to find it eliminates major headaches and inefficiencies. Leveraging cloud solutions creates efficiency and redundancy. We will help organize your “back office” and train you and your team on how to find and track important documents and digital assets.
Developing a Marketing Strategy
Understanding the competitive landscape and building a data-driven marketing plan are key pillars of growth and success. We will help develop your marketing strategy by leveraging SEO, AI, your “tech stack,” and our extensive expertise in digital marketing.
Designing the “Tech Stack”
Selecting the suite of software, online services, productivity tools, and security measures for your business can be intimidating. We will help curate and configure the best combination of tools and trainings that will allow you and your team to get work done in the most efficient way possible.
Creating a Financial Model
Knowing and understanding your financial statements and financial models is critical to your success. We can help you understand your financial statements and help prepare financial models. A robust financial model can help with forecasting and allows honest, data-driven assessment of every aspect of your business.
Strategies for Scaling
With a broad spectrum of expertise and experience, we can help you develop your growth strategy to scale your business operations in a way that dynamically fits your budget and goals. We will help train you and your team on how to execute the growth strategy.
Advisory Use Cases
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Solo Entrepreneur
This advisory package is designed for solo entrepreneurs with an idea or “side hustle” that they want to elevate to a full-time business. We support passionate individuals by providing strategic, operational, and performance services . Pricing starts at $5,000 and includes full assistance with getting started - from writing your business plan to creating your website and social media content, our advisors will guide you along your path to success and supplement your future team and partnerships as you begin your journey.
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Scaling An Established Business
Has your business growth stalled or plateaued? Are you dissatisfied with current advisors, consultants, or performance coaches? We are here to help. Our strategic experts and operational advisors can help your business break through the glass ceiling that frustrates you and your team. Pricing is based on $425/hour retainers that are customized to address specific areas of your business that need a fresh perspective or infusion of energy and expertise.
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Specialty Enterprise Consulting
In addition to fundamentals for entrepreneurs and scalability strategies for businesses seeking growth, our expert advisors can also take on complex projects and manage specific tasks or teams by leveraging a diverse set of skills and experience. Deliverables include:
Software Development
Enterprise Technology Rehabilitation
Cybersecurity
Marketing / Web Visibility Campaigns
Professional Development Resources
Executive Performance Coaching
